Privacy policy

Effective Date: March 14, 2023

This Privacy Policy describes how the Gerald R. Ford International Airport Authority ("Authority," "we," or "us") collects and processes Personal Information in relation to your use of our Shopify storefront located at flyford.myshopify.com (the “Site”). In this Privacy Policy, we refer to any information about an identifiable individual as “Personal Information”. If you do not agree to this Privacy Policy, your choice is to not purchase products from our Site or provide Personal Information in connection with the Site. By utilizing the Site, you agree to this Privacy Policy and expressly consent to the processing of Personal Information according to this Privacy Policy.

1. Personal Information We Collect.

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support or sign-up for our email marketing newsletters. See below for more information about what Personal Information we collect.

A. Information You Choose to Give Us
  • Contact information, including name, address, city, state, zip code, country, email address, and telephone number.
  • Information provided or accessed in connection with the products we provide, including online forms, account information, survey responses, communications with our online support team.
  • Payment information to complete purchase transactions.
B. Information Automatically Collected by Using Our Site
  • Your device data and how you interact with our Site, including IP address, browser type, and unique device identifier.
  • Cookies and similar technology. Please review the cookie technology section below for more information.
  • Usage information, including the pages or content you view and searches on our Site.

2. How We Use Personal Information We Collect.

We may process this information to:

  • Fulfill or meet the reason you provided the information. For example, if you provide your Personal Information to purchase a product, we will use that information to process your payment and facilitate delivery. We may also save your information for these purposes.
  • Provide, offer, support, personalize, or develop our Site and products.
  • Create, maintain, customize, and secure your account with us.
  • Process your requests, purchases, transactions, and payments and prevent transactional fraud.
  • Provide you with support and respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • Help maintain the safety, security, and integrity of our Site, services, databases, and other technology assets.
  • Test, research, analyze, and conduct product development to develop and improve our Site, and related services.
  • Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • Respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us is among the assets transferred.
  • Send promotional messages, marketing, advertising, and other information that may be of interest to you based on your preferences.
  • Fulfill any other use that we describe when you provide the information.

3. Disclosing Personal Information.

A. Service Providers and Other Third Parties

We may disclose your Personal Information to service providers to help us provide our services and fulfill our contracts with you, as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

We may also disclose Personal Information with the following categories of third parties for the listed business purposes:

  • e.g., work with service providers, and other third parties we use to support our business, including those that help us handle product production and shipping directly to our customers.
  • with Software/IT service providers we use to support our business and who are bound by contractual obligations to keep Personal Information confidential and use it only for the purposes for which we disclose it to them.
  • with banks and credit card processors to the extent necessary for us to deliver the services.
  • when we believe sharing is necessary to protect our rights, preserve safety, investigate fraud or other wrongdoing.
  • to enforce or apply our agreements, including for billing or collection purposes.
  • for any other purpose we disclose to you when you provide the information.

B. Sharing Personal Information for Personalized Marketing

We may use your information to provide you with marketing communications we believe may be of interest to you. We may ask customers to opt-in to email communications for marketing purposes. If you opt-in to these marketing communications, you can always opt-out at a later date using the unsubscribe information contained in the email.

4. Information Security and Retention.
We use reasonable administrative, technical, and physical security to protect the Personal Information we retain and to help ensure that it is used in accordance with this Privacy Policy. We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless longer retention is required by law or for auditing purposes.

5. Cookies and Tracking Technologies.

A. Cookies
Our Site may use “cookies” and other tracking technologies to gather information about your interactions with us. This information may include demographic data, browser type, IP address, pages visited, activities conducted on the page, and the day and time of your visit. Our Site may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to make your experience on the Site more personal and interactive. We do not currently honor “do not track” signals from a website browser. Please refer to your computer browser help instructions for more information on cookies and other related technologies and how to manage their use. If you refuse or delete cookies, you will need to repeat the process if you use another computer or change browsers. If you refuse or delete cookies, some of the functionality of our Site could potentially be impaired.


B. Analytics Services
Please note that we use an analytics service, Google Analytics, to gather information about our Site visits. To learn more about Google Analytics, including opting out of Google Analytics, click here https://tools.google.com/dlpage/gaoptout?hl=en


C. Web Beacons
Pages of our Site may also contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that allow us, for example, to count users who have visited those pages. We may use this information to provide a better user experience, and tailor our marketing communications.

6. Other Important Information.

A. Linked Websites
Our Site may contain links to other websites. We assume no responsibility for the content, privacy policies, or practices of any third-party websites. You expressly relieve the Authority from any and all liability arising from your use of any third-party website, or from the content of any third-party website.


B. Children's Privacy
Our Site does not target or knowingly collect any information from individuals under the age of 16.


C. Changes to our Privacy Policy
It is our policy to post any changes we make to our Privacy Policy on this page with a notification that the Privacy Policy has been updated on our Site home page. If we make material changes to how we treat the Personal Information we collect, we will notify you through a prominent notice on our Site home page, in addition to any other means necessary to fulfill our legal requirements. The date the Privacy Policy was last revised is identified at the top of the page.

7. Contact Information.
For questions regarding this Privacy Policy, you may contact us via any of the following methods:
PHONE NUMBER: 616.233.6000
EMAIL ADDRESS: gfiainfo@grr.org
PHYSICAL ADDRESS: 5500 44th St. SE, Grand Rapids, MI 49512